News | SOM Footwear Blog

Shoe Factory Tour as a Montrose Tourist Attraction?

Shoe Factory Tour as a Montrose Tourist Attraction?

When’s the last time you included a shoe factory visit in your vacation plans?  Not many of us would consider a factory to be a tourist attraction....
Montrose Colorado shoe factory tour
Simply Beautiful: how plain can offer its own type of pretty

Simply Beautiful: how plain can offer its own type of pretty

Asking for feedback from customers can be risky business.  A favorite topic of our customers over the years has been the looks of SOMs.  The commen...
minimalist

Minimalist Footwear to Maximize Your Workout

As resolutions have petered out and summer approaches, it’s a good time to visit a gym… and look at shoes.  Gym shoes for years have been your clas...
barefoot healthy lifting minimalist strength

Making Shoes More Natural

SOM Footwear co-founder Nathalie has had a persistent question since day one: “How can we make these shoes more natural?”  It turned out to be more...
The Naming of the Norwood

The Naming of the Norwood

Naming a shoe is not as straightforward as you would think.  Not only is there the challenge of  finding a word that fits the entire feeling of a s...

Resoling: Behind the Scenes

We often get our best ideas from our customers.  One of our first SOM-os came to us with a concern:  he loved his SOMs and wanted to keep wearing h...
Order shoes online confidently: our Satisfaction Guarantee

Order shoes online confidently: our Satisfaction Guarantee

We strongly believe that continuous improvement applies to all aspects of a company, not just the production line. With all of the new changes happ...

Be Kind, Rewind

"Be kind, please rewind." You probably haven't heard that phrase since the 90's. Since we no longer use VHS tapes or cassettes, the phrase has bec...
arch support cushion flat shoes natural shoes wide toe box

The SOM Footwear Experience- Visiting the SOM Factory

"Wait, so you REALLY make the shoes here?!" "Yes, we make everything here in house. Would you like a tour of the factory?" Stop by the SOM Footwear...

4 Tips for Strengthening Your Feet

If you've worn conventional footwear all your life, chances are your feet are weak. Conventional shoes act like a cast- they restrict the natural m...
barefoot feet strength

Product Spotlight- Nag-iisa- Hearts N Roses

Love is in the air, and at the SOM factory, we are smitten with the Hearts N Roses Nag-iisa. Like our SP-L3 and Burgher models, the Hearts N Roses ...
casual shoes hearts n roses Nag-iisa

Look better naked

Naked. Nude. Bare. Au naturel. In the buff. Unclad. Unshod. Whatever you call it, your bare feet say a lot about your lifestyle. The perfect human...